Here Comes the Spring Semester

My admittedly lengthy Christmas break was broken into 3 parts. Time spent in Kansas with family, time spent in Austin with friends, and time spent in College Station with Amy.

The time in Kansas was a lot of fun for the first half, a picturesque family Christmas. Unfortunately the second half kind of headed down hill when we learned that my grandmother was pretty sick. Thankfully she’s doing better now.

The time in Austin was a lot of fun. New Years was spent down town, drinking was done, Zach came to visit, and the Maldon Rod and Gun club met.

College Station time with Amy was great, it’s always nice when we get enough time to really feel like we’re together and not just visiting. Movies were watched, steaks and pizzas were cooked and eaten, coats and coat racks were bought.

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I went to the gym tonight and man could I tell that it was the first weekend post Jan. 1 with the undergrads in town. The place was absolutely packed.

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I’ve noticed the following with a lot of consumer goods, but especially clothes and accessory type stuff: say there’s some ideal, a particular look or style that’s really in demand. And it’s quite expensive. There will almost always be a similar item priced at 25-50% less that looks a lot like the ideal, but is enough different that people will still wrestle with wanting to pay more for the “real” one.

Here’s what I want to know, who are the designers that are charged with hitting that sweet spot of emulating the “desired item” close enough to get some sales, but not so close that people would think the knock off is interchangeable.

Seems like a pretty rarefied talent.

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2 comments

  1. Before I started going to our new gym, that was one thing that was crappy about the school’s Rec Center. It seemed like it always got so insanely crowded right when school started, right before spring break, and at the very end. :/

  2. Actually, there is a scene in Devil Wears Prada that kinda addresses that issue. Fashion is a very slow trickle down–anything RTW (ready to wear) is actually reflecting the “tastemakers” of 5-10 years ago who influenced an “important” designer collection which then trickles down to boutique lines, to upscale department stores, “specialty” stores, chain stores, big box stores… and eventually is a mass produced look. By then it is so “old” that it won’t make the rounds again for another 10 years. Although, with the advent of fast fashion, it has sped the whole process up which then gets into the whole “authenticity” vs Urban Outfitters/Top Shop/Anthropologie. Anyways, I could go on and on…obviously.

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